Each year, Austin, Texas prepares for its yearly South by Southwest (SXSW) festival. This distinguished conference and festival showcases the newest advancements in technology, cinema, music, education, and culture – highlighting some of the most acclaimed Latinx performers in the field today. The music festivities at SXSW 2024 are set from March 11 to 16 across the Texan metropolis, uniting fans of entertainment from various locales.
Whether you’re an experienced SXSW participant or a first-time guest, it’s recommended to familiarize yourself with the essentials. A prudent first destination is the Austin Convention Center, the central point of the festival, where you can acquire your official credential (if already purchased). While the Convention Center serves as the primary epicenter, shows take place at various locales throughout the Texan capital. Captivating spots like Palm Door on Sixth Patio, Speakeasy, and Mohawk Austin host artists of varied skills. These performances typically grant entry to valid SXSW badge holders, with some also welcoming the general public – subject to the event organizer. Key point: make sure to check out the event specifics and don comfortable footwear to avoid feeling out of place.
Expect a multitude of music presentations at SXSW 2024. For instance, Rolling Stone is putting the spotlight on Latino artists such as Peso Pluma and Young Miko, who are indisputably flourishing in their music style, delivering hit after hit. Following last year’s pattern, Billboard’s The Stage is also shining a light on Latinx talent, showcasing Christian Nodal as the headlining act at one of their eagerly-awaited evenings.
However, these are not the sole promoters showcasing Latinx artists. From Working Families Party’s Politics House to FLOODfest 2024, here’s a running list of events presenting some of our communities’ most promising talents.
Working Families Party’s Politics House (March 12) – The political party’s musical exhibition will feature Latinx artists like Estevie and Luna Luna. A cumbia dance gathering with DJ Sizzle from the LA-based collective Cumbiatón hosted by Mijente will also take place. This event is open to the public on a first-come, first-served basis with RSVP available. RSVP and more details can be found on their event page. 501 Brushy Street, Austin, Texas 78702
KEXP’s El Sonido Showcase (March 13) – The Seattle-based radio station is hosting a showcase in Austin, featuring artists like Marem Ladson, Pink Pablo, J Noa, and more. This exhibit is accessible to valid SXSW badge holders. Explore further details on the SXSW schedule. 500 Cesar Chavez St., Austin TX 78701
Rolling Stone’s Future of Music (March 13) – Rolling Stone’s line-up for day two includes Latinx performers such as Peso Pluma, Young Miko, and Kevil Kaarl. J Noa and Pink Pablo are also slated to perform. This exhibit is open to valid SXSW badge holders and the public. For RSVP and more information, visit the event page. 310 W Willie Nelson Blvd, Austin, Texas 78701
Billboard’s The Stage (March 13) – Billboard will showcase Christian Nodal during their The Stage presentations this year. This exhibit is open to valid SXSW badge holders, and tickets for the general public are available for purchase. 1401 Trinity St, Austin, TX 78701
Slowly / Incondicional Showcase (March 14) – Slowly and Incondicional are teaming up for a showcase this year featuring performances by Adrian Be, Lulu, Ximena Soto, and others. This presentation is open to valid SXSW badge holders. Limited tickets will be sold at the door. Get more information via their social media. 310B Colorado St, Austin, TX 78701
EQ Austin’s Radio Free Texas (March 14) – EQ Austin’s Radio Free Texas is organizing various showcases by Latinx artists such as Stephanie Bergara and Danny Bonilla. This showcase welcomes valid SXSW badge holders and the public on a first-come, first-serve basis. 1700 E 6th St, Austin TX 78702
Canela Music (March 14) – The streaming platform will host their SXSW exhibit featuring artists like Conexión Divina, Boza, and Yami Safdie. Additionally, Beéle, Fehr Rivas, and Juanpalitoschinos will perform. Valid SXSW badge holders can access this show. Limited tickets for the public will be available on the event day on a first-come, first-serve basis. The exhibit will also be streamable via the Canela.TV app in the Canela Music section starting March 16. 508 E 6th St, Austin, Texas 78701
FLOODfest 2024 (March 14) – This notable exhibition is shining a spotlight on Latinx artists like J Noa, Estevie, and Viji this year. Spanish rock group Hinds is also slated to perform. This showcase is open to valid SXSW badge holders and the public on a first-come, first-serve basis. For RSVP and more details, visit the event page. 912 Red River St, Austin, Texas 78701
FAMA Collective (March 14) – The Miami-based label is hosting showcases by artists like Rubio, BODINE, Moffa, and ZITO. This presentation grants access to valid SXSW badge holders. 508 E 6th St, Austin, TX 78701
EQ Austin’s Higher Ground (March 15) – EQ Austin’s Higher Ground is presenting diverse showcases by Latinx artists like Midnight Navy and Como Las Movies. This exhibition is open to valid SXSW badge holders and the public on a first-come, first-serve basis. 1700 E 6th St, Austin TX 78702
De Los (March 15) – De Los is showcasing Latinx artists Los Aptos and Reyna Tropical. This exhibit welcomes valid SXSW 2024 badge holders. 617 E. 7th St, Austin TX 78701
Figure It Out Agency: Across The Board (March 15) – The event organization is presenting showcases by Latinx artists like Los Bravos De La H, Diamante Perez, Vortxz, among others. This showcase allows entry to valid SXSW badge holders. 508 E 6th St, Austin TX 78701
Nochenegra & Trucha Soul (March 16) – Nochenegra & Trucha Soul are hosting showcases by Mexican DJ Alejaina, Mexican MC La Gallo 3:20, Mexican rock band Los Cogelones, Nochenegra, and DJ Nyack. This presentation welcomes valid SXSW 2024 badge holders. More details to be revealed. 617 E. 7th St, Austin TX 78701
EQ Austin’s Latinapalooza (March 16) – EQ Austin’s Latinapalooza is presenting showcases by Latinx artists like Grace Sorensen, The Tiarras, Patricia Vonne, among others. This exhibition is open to valid SXSW badge holders and the public on a first-come, first-serve basis. 217 Congress Ave, Austin TX 78701
Image Source: Melinda Nagy / Shutterstock
